Second Life, an online virtual world developed by Linden Lab, allows users to interact with one another through avatars, build virtual objects, and create and trade virtual property and services. Phillip Rosedale, founder of Linden Lab, claims that individuals, through Second Life, are able to begin again by transforming self and creating a new identity; and these new identities can be replicated in virtual worlds (Rosedale, 2008). Fox, Bailenson, and Ricciardi (2012) support research findings that virtual representations of the self can actually influence attitude and behavior change in reality. Since its inception in 2003, Second Life has disrupted the way individuals interact with each other in virtual environments on the Internet. Thornburg states that disruptive technology is one of the six major forces that explain how new technologies emerge (Laureate Edu...